Advanced Business Writing

Course Overview

The program equips all participants to write effective memos, reports, business letters and increase their flair for business communication. The training program outline is up to date and pertinent to marketplace requirements, thus catering well to all analytical prediction of training needs in the specified area. A customised proposal can also be arranged, to suit the training requirement of your team.

Who Should Attend?

Individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.

Program Outline

• Advanced Techniques for Effective Writing
• Defining Effective Writing
• Understanding the Hallmarks of Effective Communicators
• Elements of Written Communication
• Writing in a Business Context
• Understanding your Audience
• Setting a Purpose for your Writing
• Understanding Sources of Miscommunication
• Organizing Content
• Using Simple Language
• Using Specific Language
• Using Positive Language
• Using Bullet Points
• Using an Impersonal Style
• Avoiding Repetitions
• Using Active Verbs
• Writing Style
• Organizing Paragraphs
• Organizing Sentences
• The Gunning Fox Index for Writing Complexity
• Using Visual Aids
• Proof Reading Your Work
• Logical Sequencing of Ideas
• Building your Key Message
• Organizing the Introduction, Body and Ending
• Structuring Ideas from the Boom Up
• Refining the Flow from the Top Down
• Drawing Impeccable Conclusions
• Summarizing Ideas
• Responding to Complex Situations through Writing
• Building Rapport with your Audience
• Managing Expectations: Responding to Bad News
• Managing Expectations: Saying No
• Responding Effectively to Difficult Individuals

Program Objectives

By the end of the program, participants will be able to:

• Write effective emails, memos and letters.
• Apply rules for organizing content in a clear and concise manner.
• Manage writing complexity to match the modern business environment.
• Apply advanced structuring techniques that yield a desirable response.
• Identify and talk to the reader’s interests.